What is this social media thing? Should your business be using it? How would you use it?
Social Media is still an enigma to *some* large corporates, especially those that deal Business to Business. There are good examples of very large companies starting to really understand it’s value but they are mostly B2C (Business to Consumer).
“The B2B Case for Social Media” is a definitive “How to” and gives an explanation of why you need to be using Social Media for B2B lead generation. It explores how you can use the tools of Social Media to gain insight on your competition. Then it gives direct, step by step instructions for what you need to do to get started.
Your Social Media strategy will largely depend on knowing your businesses core value & your market. Social Media is another lead generation tool for sales. Used right, it is tremendously effective.
Below is the PDF & I’d like your thoughts and feedback.
- Should B2B companies be using Social Media?
- What tools should they avoid / use more?
- What kind of marketing campaigns could they start?