This is single handedly the best peice of work I have seen describing Social Media by @padday:
- How it is different from your real life.
- How you need to manage it as a result
- What Social Networks need to change to help you
It identifies the fundamental problem with our misunderstanding of who we are. We believe we have one identity and many friends. e.g. The ‘Stay true to yourself’ street corner philosophy is predicated on the idea that you have one self. You are many different people, depending on the circumstance.
This is an essential read if you are in social media marketing, looking to understand ROI & how social media is used for influence.
The Real Life Social Network v2
View more documents from Paul Adams.
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Sy – thank you SO much for this. Re-reading it now and thinking it through!
Scott
Isn't it seminal. I'll be coming back to this one often